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| McDonald's Monopoly 2007 E-mail Campaign | 2007 |
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Pre-promote E-mail Emails Sent = 1,295,428 Unique User Clicks = 190,205 Click Through Rate = 14.68% View Week 1 E-mail Emails Sent = 1,281,905 Unique User Clicks = 142,994 Click Through Rate = 11.15% View Week 2 E-mail Emails Sent = 1,317,647 Unique User Clicks = 150,438 Click Through Rate = 11.67% View Week 3 E-mail Emails Sent = 1,635,431 Unique User Clicks = 222,763 Click Through Rate = 13.62% View Overall Campaign Emails Sent = 5,530,411 Unique User Clicks = 706,400 Click Through Rate = 13% |