Monopoly The Marketing Store
McDonald's Monopoly 2007 E-mail Campaign 2007
Pre-promote E-mail
Emails Sent = 1,295,428
Unique User Clicks = 190,205
Click Through Rate = 14.68%
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Week 1 E-mail
Emails Sent = 1,281,905
Unique User Clicks = 142,994
Click Through Rate = 11.15%
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Week 2 E-mail
Emails Sent = 1,317,647
Unique User Clicks = 150,438
Click Through Rate = 11.67%
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Week 3 E-mail
Emails Sent = 1,635,431
Unique User Clicks = 222,763
Click Through Rate = 13.62%
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Overall Campaign
Emails Sent = 5,530,411
Unique User Clicks = 706,400
Click Through Rate = 13%